CHARLIE BROTMAN


Senior Advisor

EXPERTISE

Public Relations
Strategic Communications
Partnership Development
Sports And Event Marketing

EDUCATION

University of Maryland

 

Charlie Brotman serves as senior advisor to LINK Strategic Partners’ project teams and clients. Charlie is a Washington “institution,” joining LINK after a nearly seven-decade career as a sports publicist, broadcaster, and public relations guru. A native Washingtonian, Charlie provides direct support and expert guidance to the firm's expanding hyperlocal work in DC, across the country, and around the world. 

Charlie was the Voice of the Washington Senators Baseball Club from 1956 to 1971, when the team moved to Texas, and he returned for Opening Day 2005 as the Voice of the Washington Nationals. For 46 years, Charlie was thevoice of the Washington tennis tournament, now known as the Citi Open, until his retirement from this role in 2014. As a sports PR professional, Charlie counted Sugar Ray Leonard, Muhammad Ali, Bob Hope, Elizabeth Taylor, Linda Carter, Sonny Jurgensen, Arnold Schwarzenegger, and numerous other personalities and organizations among his clients and friends.

His work expands far beyond sports. In 1949, President Truman needed a broadcaster for the first-ever televised presidential parade, and then-broadcast student Charlie stepped up. In 1956, President Eisenhower was so impressed by Charlie's work with the Senators that he invited him back to announce the 1957 parade. The White House has invited him back for every parade since, including President Barack Obama's in 2009 and 2013. In 2017, Charlie took his talents to NBC Washington, where he provided commentary on inaugural history during the station's parade coverage. He also served as the MC for the Women’s March on Washington that year, where he entertained approximately half a million women. In 2021, he was back to announce the Biden/Harris parade. In all, Charlie has announced a remarkable 16 inaugural parades with 11 different presidents.

Charlie started his own firm in 1969, growing the business into a PR powerhouse in his "spare time." Over the course of his career, Charlie has built strong working relationships and friendships with presidents, entertainers, athletes, and numerous Washington business and political leaders, all while establishing a true rapport with the everyday people who make this city what it is.

He has been inducted into 11 different Halls of Fame during his more than 50 years in public relations and announcing, including the Washington Hall of Fame, the Jewish Sports Hall of Fame, Jock's Hall of Fame, the Public Relations Society of America Hall of Fame, the Advertising Club of Washington Hall of Fame, and the Greater Washington Fastpitch Softball Hallof Fame. His most recent induction took place at the John F. Kennedy Center for Performing Arts for the Washington Tennis and Education Foundation Hall of Fame.